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INDONESIA
Tourism Reserch Journal
Published by Sekolah Tinggi Pariwisata Trisakti
ISSN : -     EISSN : 25989839     DOI : https://doi.org/10.30647
Core Subject : Education, Social, Engineering,
Education Social Sciences Transportation Other
TRJ Tourism Research Journal, ISSN 2598-9839 (online) is published twice a year in April and October by Program Studi Magister Pariwisata, Sekolah Tinggi Pariwisata Trisakti. TRJ Tourism Research Journal welcomes original manuscripts of scientific research result and actual case study, as well as ideas in tourism area.
Arjuna Subject : Umum - Umum
Articles 10 Documents
 1 
Search results for , issue "Vol 1 No 1 (2017): (TRJ) Tourism Research Journal" : 10 Documents clear
Marketing Mix Factors that Influence Visitors Choose Aeon Mall as a Shopping Tourism Destination Cathy Naftali; Adinoto Nursiana; Himawan Brahmantyo
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.4

Abstract

Aeon mall is company from Japan, and joint venture with Sinarmas Land for PT.AMSL Indonesia. Aeon mall grand opening in BSD, Tangerang 30 May 2015, after two years from the opening Aeon Mall has already many visitors from area in Jabodetabek. Marketing mix approach is used from Morrison (2002) product, price, place, promotion, people, packaging and programming, also partnership. The aim of this study was to determine the effect of marketing mix based on Morrison theories to visitor decision of visiting Aeon Mall. This research used descriptive method approach. The population in this study is Aeon Mall visitors. The respondent was chosen by random sampling. The numbers of respondents are 218 people. The data was collected by distributing questionnaires. The analysis technique used validity and reliability, frequencies, mean, the classical assumption test, t-test, f-test, regression analysis, hypothesis test and coefficient of determination by using SPSS for windows 20.0. The study found that there was a positive and significant impact of product, promotion, and partnership to visitor’s decision of visiting Aeon Mall. But there wasn’t a positive and significant effect of price, place, people, packaging and programing to the visitor’s decision of visiting Aeon Mall.
Community Empowerment in Plempoh Cultural Tourism Village Angger Hidayat; Myrza Rahmanita; Henky Hermantoro
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.11

Abstract

Plempoh Cultural Tourism Village possesses a unique attraction such as natural resources and cultural heritage. Collaborating with the government, entrepreneurs, academicians and media, a group of tourism awareness called Pokdarwis Prabu Boko appears to be the central group behind every development of the Plempoh Cultural Tourism Village. However, previous research reveals that poverty still appears in this village, there is lack of community confidence and knowledge related to tourism; and lack of community participation in developing the village. This research aims to study the realization and the level of community empowerment in terms of economical, psychological, social and political aspect. This research used qualitative paradigm with descriptive method and purposive sampling technique. Data is collected using interview technique, observation and documentation. The data is then validated using source triangulation. The result shows that the community empowerment efforts undertaken by village stakeholders have not been optimal because some of the tourism village stakeholders still have not given strong commitment and they have not received trust from local communities. However, there are some evidence of community empowerment progress as follows: (1) the economic empowerment has now reached the fourth stage, namely support level. (2) the psychological empowerment is at the second stage, called reinforcement; (3) the social empowerment of the community is at its fifth stage, namely Maintenance, (4) the political empowerment is at the lowest level, namely possibility.
Analysis of Tourist Travel Pattern for Youth Travel Segment in Ambon Island Tassya Yuliani Simasima; Vitria Ariani; Rahmat Ingkadijaya
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.5

Abstract

This study aimed to identify The Youth Travel Characteristic, The Youth Travel Pattern and The Model of Youth Travel Pattern Development in Ambon island. This study used descriptive methods approach. Mean and frequencies are for analyzing respondents’ characteristics. Travel Pattern was analyzed by using GIS software. SWOT analysis was used to develop the Travel Pattern Model. The respondents were 100 youth travels at the age between 15 years - 30 years who visited Ambon City. The research sampling technique was convenience sampling. The questionnaires were distributed between June 2017 – July 2017. This study found that youth travelers who visited Ambon Island was dominated by young local tourists, under 26 years old, well educated, searched for cultural and social values. The main information sources during the trip were from friends or internet and they tend to plan their travel independently or with their family and friends rather then using travel agencies. The main trip driver is outdoor with leisure activities on the beach. This study also found out that security was the most influencing factor in determining travel itinerary of youth traveler. During the trip in Ambon Island, youth traveler was formed five travel pattern. The most travel pattern was formed by youth traveler was a single point. The study developed four youth travel pattern models to incrase the number of youth traveler visiting Ambon Island
The Relationship between the Existence of Butler and Service Quality received by VIP Guests Nevie Ariesa Fandya; Nurbaeti Nurbaeti; Sri Sulartiningrum
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.12

Abstract

Good service quality in the hotel can be achieved if employees are able to anticipate and meet the guest’s needs. Therefore, it is necessary to have a section focusing on a certain type of guests, namely VIP and VVIP guests. in order to achieve good relations with guests. This section is called Butler which cover personal services so that the service quality is expected to increase. This study aims to study the guests opinion about the existence of Butler at Raffles Hotel, Jakarta and to find out the relationships between Butler and service quality. Research methods used is descriptive correlational where correlational coefficient and coefficient of determination are computed. Data was collected using questionnaire distributed to VIP/VVIP guests at Raffles Hotel Jakarta. Sample size was 53 and sampling technique was non probability purposive sampling. The result showed that on the whole the existence of butler was rated very good by VIP guests in Raffles Hotel Jakarta. Meanwhile, service quality received by guests was also very good. There was a strong positive relationship between Butler's existence and service quality in Raffles Hotel Jakarta.
Ternate Government’s Efforts in Establishing Culture-based Tourism Destinations through Heritage City Nurlaili Nurlaili; Adinoto Nursiana; Henky Hermantoro
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.7

Abstract

Ternate, one of the oldest cities in Indonesia, has committed to establish a culture-based tourism through heritage city. This city needs to go through some approaches by conducting inventory of historical studies and mapping the existing historical assets. To achieve the goals above, the history of the city can provide distinctiveness on the theme of the city as heritage-based coastal and islands. This research aims to find out the efforts conducted by the local government to create the heritage city as part of culture-based tourism. The method used in this research is the mixed methods which combines qualitative and quantitative. The research is done by combining two forms of pre-existing research which emphasizes on the understanding of problems in social life based on reality on natural setting. The research has revealed some attempts from the local government to increase the value of assets heritage and also to restore the glory of Ternate in the future simultaneously. And these efforts, have gained full support from the local community
The Influence of Availability of Muslim Friendly Facilities towards Indonesian Muslim Tourist Revisit Intention to Japan Dina Hariani; Myrza Rahmanita; Rahmat Ingkadijaya
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.13

Abstract

As the market of halal tourism destinations has increasingly become more competitive, the revisit intention topic has progressively become prominent to emphasize on. This research is designed to find out how much influence of the availability of Muslim-friendly facilities to Indonesian Muslim tourist to revisit intention to Japan. The methodology of this research is quantitative descriptive research in which questionnaire is the major tool in collected the primary data for analysis. The total sample of 100 Indonesian Muslim tourist is obtained for the analysis. The simple and multiple regression analysis are adopted to examine the key factors which significantly predict the revisit intention. The results of this research indicates that Muslim-friendly facilities likes halal hotel, halal restaurant, and prayer room are positively related to the revisit intention. The biggest need of Indonesian Muslim tourist is the availabity of halal restaurants. Regarding the situation of Muslim friendly facilities in Japan, Indonesian Muslim still finds it difficult to locate the facilities despite its availability.
The Impact of Marketing Communication in Attracting Customer (Case Study at Fairmont Hotel Jakarta) Yuan Reza Maulana Natakusumah; Adinoto Nursiana; Chondro Suryono
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.8

Abstract

Fairmont Hotel Jakarta has the unstable occupancy from month to month, started from January to December 2016. The objective of this research is to know the impact of marketing communication in attracting customer at Fairmont Hotel Jakarta. This research used associative casual. Population are all the guests who stayed in Fairmont Hotel Jakarta in the year of 2016. The sampling technique is non-probability sampling, and used incidental sample. The number of sample in this research is 120 respondents. Data was collected by distributing questionnaires with Likert scale. The statements in the questionnaires were tested of their validity and reliability. The data was analysed by using SPSS 19.0. The study found that marketing communication that consisted of advertising, sales promotion, public relation, personal selling and direct marketing impacted to attract customers 22,9%.
The Impacts of Tour de Flores Event for Tourism Development in West Manggarai, Nusa Tenggara Timur Febi Marice Erni Utan; Agustinus Sri Wahyudi; Fetty Asmaniati
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.14

Abstract

This research aims to analyze the impact of Tour de Flores event for tourism development in economic, social and environmental aspects. The 100 respondents are randomly selected from local communities with Slovin formula. Multiple linear regression model is used to analyze the impact of Tour de Flores event on tourism development in West Manggarai. The results of this research have partially proven that tourism development in economic area has a positive impact which is proved by t-test where the value of t count > t table (3,209 > 1,985). Positive impact has shown in environmental as well where the value of t count > t table (2,449 > 1,985) This results means that both variables have a positive impact or H0 is rejected. While the negative relationship or H0 accepted is the impact of tourism development from social where the value of t count < t table (0,314 < 1,985), it means that Tour de Flores event has no social impact on tourism development. Simultaneously, the results of this research show that the three independent variables; tourism development have a positive impact on economic, social and environmental. It is shown by F test that where value of F count > F table (86,723 > 2,699) so that H0 is rejected.
Socio-Economic Impacts of Tourism Development in Rural Area of Sembalun East Lombok West Nusa Tenggara Ch Dian Vitriani; Djoko Sudibyo; Henky Hermantoro
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.2

Abstract

Tourism development brings both positive and negative social, economic and environmental impacts, and so does the development of rural tourism in Sembalun. Tourism is considered to have a great potential to improve people's welfare. The Sustainable Livelihood Framework is an instrument used to analyse the socio-economic impact of tourism development on the livelihood of local communities in Sembalun. This research is a replication of previous research in 2010 in Borobudur. This research compares the results of the impact analysis of heritage tourism in Borobudur with rural tourism in Sembalun on community livelihood based on the Sustainable Livelihood Framework instrument, not based on its different tourism attractions. In Sembalun the agricultural and tourism sectors support each other. The tourism sector has also proven to bring positive socio-economic impacts to local communities, such as promoting Micro, Small and Medium Enterprises (MSMEs) products, increasing training and financial supports, job creation, cultural preservation, and pride and feeling of becoming part of the tourism development in their village. Tourism is also considered to have a positive impact in improving people's welfare. The most commonly complained negative impacts are waste as well as concerns that the local culture will be eroded by foreign culture brought by tourists. Keywords: tourism impact, sustainable livelihood framework, sustainable tourism, community based tourism, rural tourism
The Influence of Destination Image on Tourist Intention and Decision to Visit Tourist Destination (A Case Study of Pemuteran Village in Buleleng, Bali, Indonesia) Ni Wayan Marsha Satyarini; Myrza Rahmanita; Sakchai Setarnawat
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.10

Abstract

This study examines the effects of the destination image to tourist intention and decision to visit tourism destination in Pemuteran Village, Bali. Destination image is an independent variable, tourist intention to visit serves as an intervening variable and decision to visit is a dependent variable. Explanatory research with quantitative method is employed. The number of sample is 112 respondents. Purposive sampling techniques is applied with criteria of Pemuteran village tourists. Data are collected with questionnaires and processed with path analysis. These results indicate that the variable destination image has a direct and significant effect on tourist intention to visit by 11.3%. Variable destination image has a direct and significant influence on the decision to visit by 37.5%. Variable tourist intention to visit has been direct and significant influence on the decision to visit amounted to 16.2%. Based on these results, Pemuteran village should keep trying to build a positive image and to improve the communication between the local government and local communities to strengthen cooperation to improve the natural environment in Pemuteran village.

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